"A family based in North London is looking for an remarkable and experienced educator to support their most junior child on his initial journey to becoming an British gentleman."
Looking at this listing, you might readily miss the wording "initial stages" as simple figurative language.
However, it could be the most significant aspect of this unusual job advert, as it aims to recruit a mentor for a one-year-old.
Many of responses have already been received since the anonymous family published their request for the £180k-a-year tutor, who has to be "a uniquely qualified person".
Over the last few weeks, the advert has received attention in the news, with many questioning why?
Innovative Idea
The CEO, head and founder of Tutors International, which is assisting the family in their hunt, stated that in spite of initial doubt, he considered the idea "far sighted", and "progressive".
When he consulted the family, he mentioned they recognized the unusual aspect of their demand, and how immature their son is.
But, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their elder sibling was five, and by that point "cultural influence had by then taken hold".
But what does the family refer to by "cultural bias"?
It's "comprehensive", Adam answered. "The way you eat, the way you speak".
He said the firstborn had absorbed "really subtle, body language" from the family, and had assumed their cultural norms. The family informed him they did not want history to repeat itself with their younger child.
The intention: To engage a UK tutor, who should speak with Received Pronunciation, to influence the baby from the very start.
Natural Absorption
"A great deal of the development at the start here is rather acquired indirectly," explained Adam.
It's through this natural absorption that the family are expecting the child will adopt the UK customs they wish to impart.
Adam explained the tutor needed to be an individual who studied at "the appropriate educational institutions – similar types of schools as the family hope to send their son to".
"The instructor just has to be the suitable individual, they'll be carrying out things they may not realize they're doing, just naturally," he added.
Expense Not a Factor
The family informed Adam the selected educator should ideally also have understanding of or passion in riding, alpine skiing, artistic pursuits and musical activities so as to shape the child in a diverse set of interests.
Furthermore though, he stated the family wanted the tutor to register the child on a variety of courses so the child would be "horseback riding and picking up an instrument by the time they are around three years old".
In the family's minds, assisting their son grow into a "British gentleman" will bring about accomplishment and provide access.
"Taking into account the advantages and disadvantages of that, because it's definitely a status symbol," he adds.
But, despite all this tutelage in "UK identity", might the child pick up what is termed cultural influence from the globally influenced family he resides with in any case?
"Absolutely", said Adam. "They understand this might not succeed, but they've simply adopted the perspective of, 'we should try and we should start as quickly as we can', because the expense of it is irrelevant," he stated.
Overly Optimistic
There are some in the tutoring industry who express similar reservations.
An education leader, chief executive of Blue Education, who also offer personal educators, commented that "the development of becoming bicultural, or actually, forming one's identity, is something that must be lived into, not engineered."
Peter wrote that he had relocated from the Far East to the Britain at the period of childhood, and had been educated knowing and embodying both cultures. He progressed to study at Cambridge University.
"The idea that a single person can serve as a representation of Britishness, a person who can somehow transfer the characteristics of a UK sophisticate to a infant child, strikes me as naive and unfeasible," he stated.
"From my perspective, employing a distinctly British tutor from early childhood will does not necessarily create the goal they want.
"I wasn't provided with such a tutor, and nevertheless I have been fortunate enough to live many of the situations they desire for their son."
He added: "The fact is, cultural identity should not be forced from the outside influences; it must be chosen, and it must originate internally."
Buying Britishness
Naturally, Britishness is something Adam hopes can be educated – and commercialized.
"I think the fact that the world holds us in this light is something that we should be cherishing|valuing|appreciating
